Posts Tagged "Advent Of The Internet"


Marketers have long known that it doesn’t work to contact a prospect or even an existing customer just once. The average number of times it takes to really make an impression and get someone interested in doing business with you is between 10 and 12 times. The challenge has always been: how to maintain that level of contact without becoming a total nuisance – and what is the ideal frequency and number of contacts necessary...

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