Posts Tagged "advertising"


How to write for maximum R.O.I. 8th Jan 2009 @ Yahoo! Video I recently received this question from John from Arkansas: Question: What’s better: short or long copy Answer: Great question John.  It’s one I continually get from my clients and there’s a raging debate about this amongst marketers and advertisers. It’s a debate that’s been going on for absolutely years.  The short answer is that it depends on...

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Direct Response writing is quite different to the kind of writing they teach in your average English class at school. To write successful direct response copy, you have to be firmly committed to the purpose you have in mind.  You have to have the courage to break the rules when necessary and the finesse to know how – without making yourself look like an uneducated yahoo! After all, the purpose of direct response writing is...

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