Posts Tagged "Amp"


I come across many odd and interesting things during the course of my day working with Social Media.  One of those odd things is the way that Facebook handles business fan pages. We all know that a Facebook fan page is almost obligatory these days, but, from a marketing perspective, is it really worth all the effort? Before you recoil in horror at the blasphemy – consider this: Facebook now allows a purely business fan page...

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Is it wrong to use emotional triggers in sales letters? @ Yahoo! Video In this edition of “How to write for maximum return” we review “Scientific Advertising” by Claude Hopkins, we look at a toolbar you can use to market your business and we discuss “Is it wrong to use emotional triggers?” Here’s the transcript: Hello, my name is Jackie Cooper and this is  “How to write for maximum...

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Shakespeare said “The pen is mightier than the sword” and he was right! You can’t force people to do business with you, but you can persuade them to.  Whether it’s face to face, on the phone or in a letter, words form the basis of most of your communication.  Say the right words, at the right time and you’ll make the necessary connection that results in an ongoing stream of revenue. If you already know...

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