Tag Archives: Analogy
There are no solutions without problems.
I don’t like problems. I don’t enjoy struggling with technology – or anything else, for that matter. I would love it if life were like a reliable car that someone else maintained and all I had to do was get … Continue reading
Encourage customer loyalty by staying engaged
One of the key areas most businesses are concerned about is customer loyalty. And for good reason. A customer that has done business with you once is likely to want to do business with you again – if they’ve been … Continue reading
Posted in Direct Response, Promotional, Technical & business writing
Tagged Advent, Analogy, Ancillary Benefits, Auto Responders, Customer Loyalty, Email Systems, First Experience, Foresight, Good Reason, Guru, Gurus, Key Areas, Life Cycle, Marketers, Nine Months, Prospects, Quality Referrals, Seamlessly, Tactic, Womb
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How to sell a cannon – or not.
My husband used to have a cartoon pinned up above his desk. It showed a medieval war being fought with bows and arrows while the the General issued commands from in front of the command tent. An aide had just … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Analogy, Articulation, Benefit, Bows And Arrows, Bows Arrows, business writing, Cannon, Caption, Cartoon, Circumstances, Communication, Desk, Efficient Solution, Excuse, Hot Button, Imagine, Medieval War, Pitch, Sales Person, Smile, Tent, Unfairness
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