Posts Tagged "Analogy"


I don’t like problems.  I don’t enjoy struggling with technology – or anything else, for that matter.  I would love it if life were like a reliable car that someone else maintained and all I had to do was get in and turn a key to have it working. Unfortunately, life is not like that. Business is not like that.  It can be, if you have the wherewithal to employ others to do the maintenance for you.  But even then...

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One of the key areas most businesses are concerned about is customer loyalty. And for good reason.  A customer that has done business with you once is likely to want to do business with you again – if they’ve been happy with their first experience. This tendency can considerably shorten the sales cycle, closings can cost a lot less and ancillary benefits such as good quality referrals are certain to follow –...

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My husband used to have a cartoon pinned up above his desk.  It showed a medieval war being fought with bows and arrows while the the General issued commands from in front of the command tent.  An aide had just delivered a message that a salesman with a cannon was waiting behind the tent to show the General his product.   The caption read, “Tell him I don’t have time to look at his cannon.  I have a war to fight!” At...

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