Posts Tagged "Andean Mountains"


High in the Andean mountains, in a tiny village where the art and craft of weaving has been passed from generation to generation, I, a marketing veteran of 20 years, learned a lesson about marketing. As North Americans, we tend to believe we’ve not only cornered the market on ‘marketing’ – but we feel, deep inside, that we invented it.  A visit to another country is often an opportunity to compare how well we...

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