Posts Tagged "Array"


As a marketer and writer you’ll notice that the vast majority of my articles deal with connecting with your customer and doing everything possible to provide them with great solutions that enhance their life or business. I have almost never spoken about how to handle ‘the customer from hell’ and preserve your public image.  However it is a necessary part of business. It is sad, but you’ll always find someone...

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The fastest growing product category on the internet is information. Everyone, at some point, uses an information product, whether it’s a physical product such as a book or a ‘virtual’ product, such as an e-book. Essentially an information product is a presentation of useful information. As I’ve discussed previously, information products such as books, reports, seminars, articles e.t.c. are all great marketing...

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In a previous article, we discussed the importance of endorsements and testimonials in boosting your sales. In this post, we’re going to be looking at how to obtain powerful endorsements and testimonials that really make an impact. As I mentioned in the previous post, many people already know that they should be using endorsements and testimonials, but they are often very ineffective. What do I mean by ineffective? A testimonial...

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Let’s face it, there are a lot of internet based businesses that have little to do with internet marketing, though they use the internet to market. Businesses that used to be solidly ‘bricks and mortar’ but have recently morphed to ‘internet’ businesses. My own business is a typical example. Ten years ago I dreamed that I’d be able to acquire clients in locations far away, but those days, most...

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Writer’s block is something that you can’t afford if you make your living from writing. Not only is it frustrating, but it’s also extremely costly. As a writer, you’re not only selling your expertise, but you’re selling your time.  Unfortunately, writing for a living is a ‘dollar per hour’ kind of occupation for the most part – irrespective of what rate is being charged.  In other words,...

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