Posts Tagged "Articulation"


My husband used to have a cartoon pinned up above his desk.  It showed a medieval war being fought with bows and arrows while the the General issued commands from in front of the command tent.  An aide had just delivered a message that a salesman with a cannon was waiting behind the tent to show the General his product.   The caption read, “Tell him I don’t have time to look at his cannon.  I have a war to fight!” At...

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All businesses can benefit from strong marketing-savvy copy. There is not one business or industry that I can think of that will not benefit from improving their articulation.  The reason is simple:  people are human beings whether they’re dressed in suits and spend their waking hours in a corporate office or they’re dressed in a cover-all and spend most of their time in a workshop.  They still buy stuff and...

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While many are reeling from unexpected layoffs as a result of today’s global economic crisis, copywriters are presented with wonderful opportunities to profit. Copywriters, unlike most other professionals, have had to continually adapt and morph, developing the skills and knowledge base that best suit their clients needs.  Though some copywriters try to stay within their specific niche (or comfort zone), most are forced to...

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Overcoming recessionary mentality and a rocky economy takes extraordinary optimism and a commitment to not just survive, but thrive. It’s a time when you have to get out in front of people more and yet less and less notice is taken of advertising. But you can’t stop advertising otherwise you run the risk of quickly fading into obscurity as your clients and prospects minds are consumed with frantic survival tactics. So what...

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