Tag Archives: Audience
The difference between a blog and a corporate site
As many of my clients fall into the category of small / medium sized businesses, I find that there’s often some confusion about the differences between a blog and a web site – particularly a corporate web site. I’m asked … Continue reading
Make your email marketing easy (3)
In previous articles we discussed automating your email marketing, branding and consistency. Another way to make your email marketing easier and more effective is to invite participation from others in compiling your emails. Most of us have a very limited … Continue reading
The importance of testing before spending.
No matter how savvy a marketer or writer you may be, it’s absolutely impossible to accurately and consistently predict the market response to a promotion. Obviously, the more experienced you are, the easier it is to spot glaring marketing mistakes. … Continue reading
How important is copy for internet marketing?
Many clients ask me “Just how important is the copy I use on my web site? Does it really affect the success of my internet marketing?” The short answer is: it’s one of a number of critical components. In internet … Continue reading
The most profitable copy writing techniques
While I don’t subscribe to the notion that you have to an expert in English grammar to be able to write effective and powerful copy, there are a few qualifications essential to powerful copy. First and foremost, copy has to … Continue reading
