Posts Tagged "Audience"


Facebook Pages are becoming the hottest thing in social media marketing right now. There are some excellent examples of great pages popping up. The key question any business should ask is ‘Why do I need a Facebook Page’ and ‘What do I want my Facebook Page to achieve?’. If you can’t answer these questions then this article will help you.  In it, I’m going to discuss both issues and give you examples...

Read More

Some people seem to write well naturally while others struggle.  Some think they write well, but in reality, produce stiff, boring and pedantic pieces that no one really enjoys reading. Some people think that corporate, or business focused writing should be pedantic otherwise it doesn’t look ‘professional’. I’ve been writing ever since I can remember, and writing professionally for at least 25 years.  One thing...

Read More

As many of my clients fall into the category of small / medium sized businesses, I find that there’s often some confusion about the differences between a blog and a web site – particularly a corporate web site. I’m asked to explain this often enough that I’ve decided to share that explanation here so that managers of businesses I don’t yet work with have a quick reference guide. Firstly, let me say that...

Read More

In previous articles we discussed automating your email marketing, branding and consistency. Another way to make your email marketing easier and more effective is to invite participation from others in compiling your emails. Most of us have a very limited time available and this adds to the difficulty of maintaining a consistent program. Perhaps the easiest way of keeping up a regular email schedule while maintaining the interest...

Read More

No matter how savvy a marketer or writer you may be, it’s absolutely impossible to accurately and consistently predict the market response to a promotion. Obviously, the more experienced you are, the easier it is to spot glaring marketing mistakes. That’s pretty easy.  What is not so easy is predicting how well your target market will receive your message – or how they will perceive it. This is where testing comes in...

Read More