Posts Tagged "B2b And B2c"


Throughout the ages there have been significant shifts that are remembered later as historic milestones. We ‘remember’ the industrial revolution as one of these shifts – when manual labor was replaced by mechanical devices that took the place of human workers.  The telephone, the fax machine, the computer, email, the internet….  the changes seem to be accelerating exponentially. Social media will go down in...

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Many of my B2B clients voice the concern that a B2B organization cannot benefit from the same sales, marketing and ultimately copy writing techniques as a B2C organization. Most are already convinced that this is so. Lately, I’ve seen a lot writtent to copywriters on the subject.  The B2B market is being pushed as one that is essentially nice, steady source of lower key, lower pressure projects. Having been involved in both B2B...

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