Posts Tagged "B2b Clients"


A recent article in Marketing Sherpa really clarifies a point that I always stress with my B2B clients: sales conversions take patience, perseverance and pragmatism. A strategic Social Media strategy can greatly assist by taking care of much of the ‘slog work’ of nurturing leads through the process of qualification through to conversion – and beyond. Average statistics about B2B sales conversions and sales cycles are...

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Many of my B2B clients voice the concern that a B2B organization cannot benefit from the same sales, marketing and ultimately copy writing techniques as a B2C organization. Most are already convinced that this is so. Lately, I’ve seen a lot writtent to copywriters on the subject.  The B2B market is being pushed as one that is essentially nice, steady source of lower key, lower pressure projects. Having been involved in both B2B...

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