Posts Tagged "B2b Market"


Many of my B2B clients voice the concern that a B2B organization cannot benefit from the same sales, marketing and ultimately copy writing techniques as a B2C organization. Most are already convinced that this is so. Lately, I’ve seen a lot writtent to copywriters on the subject.  The B2B market is being pushed as one that is essentially nice, steady source of lower key, lower pressure projects. Having been involved in both B2B...

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The B2B market is one of the most misunderstood niche markets for writers, though it can provide a good, steady and lucrative source of work. Many B2B writers come from a business background.  More often than not, that background involves some technical expertise.  For instance, many engineers become business writers because things need to get written in the engineering field and most writers don’t understand technical issues...

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