Posts Tagged "B2B"


You know that you need a consistent presence in your market place but you just don’t have the time to implement it.  In fact, you just don’t have the time to figure out how it all works.  Not to mention the hassle of finding ideas for content and then writing it in a way that’s of interest to your prospects and customers. While there are many options available for content sourcing, most of them are not necessarily...

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Throughout the ages there have been significant shifts that are remembered later as historic milestones. We ‘remember’ the industrial revolution as one of these shifts – when manual labor was replaced by mechanical devices that took the place of human workers.  The telephone, the fax machine, the computer, email, the internet….  the changes seem to be accelerating exponentially. Social media will go down in...

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Everything goes in cycles, or so they tell us. According to many, the strongest resemblance to today’s strange economy can be seen in the depression of 1929.  I’m not so sure about that though.  Although there are some similarities when it comes to the financial world, I think that today we’re also seeing a resemblance to the industrial revolution. The reason I say that is because the industrial revolution was a time...

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One of the dilemmas facing businesses is the need to promote all their products and services on a limited budget. Everyone knows that it’s usually more effective to focus on promoting only one key product or service in a single communication. If you operate on the internet and have multiple products and services with unrelated markets, this is not a problem.  You simply treat each one as an individual ‘business’ and...

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If you write sales letters for yourself or for a client, there are common mistakes you should avoid like the plague!  Making these mistakes will cost you sales and probably the opportunity to ever make another offer to 50% or more of your readers. These mistakes are so common, and so obvious, that you’d think everyone would know about them and already be avoiding them.  Not so.  It’s amazing how many people, including...

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