Posts Tagged "Baby Boomer Generation"


When Mary Shelley penned her novel “Franckenstein” the concept of creating a mutant humanoid being was far fetched.  Though many readers enjoyed a pleasurable thrill of fear, none of her peers seriously imagined this could ever be a reality. Fast forward nearly two centuries and that concept is not so impossible. It just looks different. Instead of an immediately visible ‘monster’ we’re facing an entire generation of humans being...

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When you look at the people who’re involved in social media marketing, you’ll see both right and left brain types strongly represented. Social media marketing can be likened to many of the great technological inventions of the past century in that the goal is to use technology to make things simpler for the vast majority. While internet technology is seldom well understood by people over 35, it’s the baby boomer...

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Freelance copywriters should be concerned about the economics of niche marketing vs. the box store approach. Most freelancers are small, independent businesses who service other independent businesses.  When I say ‘independent’ i’m referring to the typical small business model: an owner operated or small private company.  Over the past few decades, we’ve seen the rise of larger chain stores and multi-national...

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