Posts Tagged "Benefit"


One of the things that stumps many business owners and entrepreneurs is achieving enough momentum in any new course of action. Each new idea that seems so right, so logical and so simple suddenly seems to spring a multitude of ‘legs’ the minute we begin moving toward implementing them. First we must do research on the market, the offering, the competition… then we must craft our offer, our material, our marketing,...

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Is your content helpful? amusing? interesting? inspiring? If your content doesn’t have some kind of benefit to the reader, chances are that your social media program won’t get great results. Just take a look at the retweets on Twitter and you’ll see what I mean. The most retweeted items are usually the ones that have some kind of ‘celebrity’ factor.  A ‘celebrity’ factor isn’t a...

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While I don’t subscribe to the notion that you have to an expert in English grammar to be able to write effective and powerful copy, there are a few qualifications essential to powerful copy. First and foremost, copy has to be focused. Focused on a well defined audience. Focused on a clear, simple message specifically for that audience. Focused on achieving a specifically defined result. When we  try to address everyone in...

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My husband used to have a cartoon pinned up above his desk.  It showed a medieval war being fought with bows and arrows while the the General issued commands from in front of the command tent.  An aide had just delivered a message that a salesman with a cannon was waiting behind the tent to show the General his product.   The caption read, “Tell him I don’t have time to look at his cannon.  I have a war to fight!” At...

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When you’re writing to sell there are a few things you need to do to ensure that your copy is acted upon. Here’s a helpful checklist: Remember your market is not ‘everyone’.  Find out EXACTLY who you’re writing to.  Research who they are: how old, what background, where do they live, what kind of job do they do, what do they drive, what are their hopes and fears? Sit down and visualize that one typical...

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