Tag Archives: Best Pizza

How to write to sell without hype.

First of all, what is hype? Hype is the exaggeration of a claim.  Making something seem better, bigger or more than it actually is. We’ve all come across direct response letters and ads and internet pages that make dramatic claims … Continue reading

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Posted in Direct Response, Promotional, Technical & business writing | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment