Posts Tagged "Better Business Bureau"


Your reputation is your most valuable asset in business – as well as personally.  It’s something you want to protect and enhance as much as you can. But apparently, not everyone sees it that way. As a writer and marketer, reputation is one of the areas I’m constantly monitoring for my clients. One of the ways to ensure a great reputation is to say what you mean and mean what you say.  Seems pretty simple.  But not...

Read More

Writing a successful sales promotion takes more than a great headline and fascinating body copy. It takes more than a great product or service.  Many a campaign has returned disappointing results in spite of having all these elements present. There’s one key ingredient that MUST be present in order to ensure that your campaign response is as successful ad you wish it to be.  That ingredient is: credibility. How do you establish...

Read More