Posts Tagged "Big Time"


When you want to get someone’s attention, the first thing you want to do is talk about what’s important to them.  Seems self-explanatory, but, in business that little tip is hardly ever used. Not sure why, but in over 20 years of writing professionally for businesses, there are barely any I’ve come across who don’t get bogged down in ‘businesseze’. The fact is, especially in a B2B application, most...

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