Posts Tagged "Blogging"


This is going to be a personal rant, so I warn you, dear reader – beware: This post may contain some sarcasm and may not be suitable for all audiences! I know I’m not always the most politically correct of people and I think that I do best with clients who don’t really want to be told what they want to hear, but prefer to get straight, sensible advice. Having said that, I’m anticipating that this post may...

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One of the reasons that blogging is so successful is that it’s a forum where opinions, interaction and behind the scenes information can be exchanged in a low key and non-threatening manner. It’s perceived as being more ‘real’, more ‘truthful’ and more accessible – it’s not a one way street, you can comment and receive replies to your comment.  So does that mean that you can’t sell...

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Blogging is virtually old hat already.  Which means that it’s finally making it onto the radar screen of the more traditional businesses. The challenge every one of my clients face when they decide to incorporate social media – especially blogging – into their marketing mix is:  who’s going to keep this thing updated? Who’s going to write the content?  If we buy content, where do we find the right kind of...

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