Posts Tagged "Bottom Line Results"


Although I’m not a ‘numbers’ person, i.e. I hate accounting, nit-picking and navel gazing… I completely subscribe to numbers when it comes to writing and marketing. Here’s the thing:  if you run an ad, put out a direct mail campaign or run a team of sales people for that matter, the bottom line is: how much did it make you?  Seems obvious, but, believe it or not, most people do not track this stuff very...

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