Posts Tagged "Bottom Line"


So you’ve set up a Social Media network and you’re gathering friends and followers like a driveway collects leaves in Fall.  They seem to come from who knows where and they keep arriving, even after the branches are bald. But are you really achieving anything? Is it impacting your bottom line?  Or are you wasting your time? Because Social Media is so fluid, it’s sometimes difficult to draw a direct correlation...

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Over the past few months I’ve been doing some experimenting with different email campaign formats for various businesses. It’s interesting to note that statistics really do not tell the whole story and should not be relied upon to define whether a campaign was successful or not. In typical direct response ratios, a 20% to 35% open rate is considered pretty darn good.  In regular direct mail, this statistic is impossible to...

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