Posts Tagged "Boundaries"


It’s long been known as a key ingredient in traditional marketing, so it’s surprising that it’s taken so long to become ‘the done thing’ in internet marketing. In traditional marketing, we know that we need to cultivate relationships with the market and this is achieved in a number of ways – you’ll see plenty about this in previous posts so I won’t go into detail on that issue now.  In...

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There are a very few writers or copywriters who possess the power to truly move others to action. Whose writing seems so natural, so effortless that it moves the reader beyond being aware of the act of reading and into a state of experiencing what they are reading. Does it come naturally?  Does it take talent?  Does it take years of practice?  I think it’s a combination of a natural or learned understanding of psychology...

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