Posts Tagged "Break"


Have you ever read a sales letter that literally has you racing to reach the end to find out how to get your hands on the product it’s selling? A letter that’s so compelling that you can FEEL yourself enjoying the benefits of owning the product?  You find yourself holding your breath and perhaps even skipping down to order information before you’ve even finished reading it. It doesn’t happen that often, but...

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Direct Response writing is quite different to the kind of writing they teach in your average English class at school. To write successful direct response copy, you have to be firmly committed to the purpose you have in mind.  You have to have the courage to break the rules when necessary and the finesse to know how – without making yourself look like an uneducated yahoo! After all, the purpose of direct response writing is...

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