Posts Tagged "Bricks And Mortar"


If you’re in business, you already know that it’s the repeat sales that bring in the real profits. Selling again to someone who has already bought from you is easier, cheaper and quicker than selling to someone who doesn’t know you. Hence the popularity of list building – a phrase which has become common place in internet marketing though it’s been the foundation of off line sales for decades. The two...

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Let’s face it, there are a lot of internet based businesses that have little to do with internet marketing, though they use the internet to market. Businesses that used to be solidly ‘bricks and mortar’ but have recently morphed to ‘internet’ businesses. My own business is a typical example. Ten years ago I dreamed that I’d be able to acquire clients in locations far away, but those days, most...

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One of the dilemmas facing businesses is the need to promote all their products and services on a limited budget. Everyone knows that it’s usually more effective to focus on promoting only one key product or service in a single communication. If you operate on the internet and have multiple products and services with unrelated markets, this is not a problem.  You simply treat each one as an individual ‘business’ and...

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I’ve been hearing the saying ‘Do more with less’ a lot lately. Spawned by the recent global economic situation, more and more companies are feeling the effects of layoffs which result in too few people having to do too much in too little time. The danger is that customer communication can often be the first thing to suffer. Communicating takes a lot of effort and though everyone knows it’s important, it often...

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Do you have corporate collateral?  Brochures, corporate profiles, product leaflets, folders… even business cards? Almost every traditional bricks and mortar business has this type of printed material.  In about 99.9% of companies I’ve worked with, these items cost money but do not produce any measurable return.  So why do companies continue to spend money creating them? Probably because it’s expected.  It makes...

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