Posts Tagged "Budget"


Let’s face it, there are a lot of internet based businesses that have little to do with internet marketing, though they use the internet to market. Businesses that used to be solidly ‘bricks and mortar’ but have recently morphed to ‘internet’ businesses. My own business is a typical example. Ten years ago I dreamed that I’d be able to acquire clients in locations far away, but those days, most...

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One of the dilemmas facing businesses is the need to promote all their products and services on a limited budget. Everyone knows that it’s usually more effective to focus on promoting only one key product or service in a single communication. If you operate on the internet and have multiple products and services with unrelated markets, this is not a problem.  You simply treat each one as an individual ‘business’ and...

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I’ve been hearing the saying ‘Do more with less’ a lot lately. Spawned by the recent global economic situation, more and more companies are feeling the effects of layoffs which result in too few people having to do too much in too little time. The danger is that customer communication can often be the first thing to suffer. Communicating takes a lot of effort and though everyone knows it’s important, it often...

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With so many people being forced into the world of entrepreneurial enterprise, here is some grass-roots advice from someone who has begun a few businesses with absolutely no start up capital at all.  First let’s take a look at the challenges most start ups and small businesses face – then we’ll discuss how to stimulate sales and profitably as quickly and cost-effectively as possible. A start up business is always at...

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