Posts Tagged "Business Arena"


There have been a number of studies on the impact of social media on corporate marketing recently. A WetPaint study cited bottom line increases of up to 18% over 12 months after social media strategy implementation.  JC Williams reports that 91% of consumers say that peer reviews are their primary guide in buying decisions.  Marketing Sherpa reiterates what we already know – that people trust a friend’s recommendation over...

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