Posts Tagged "Business Cards"


Anyone who has been involved in online marketing of any description is already familiar with the concept of opt-in email.  Opt-in email is officially the ‘best practices’ standard for email communication with customers and prospects.  But how far does this concept go before it becomes self defeating? The obvious violations this practice is intended to deter is the use of email addresses obtained under false pretenses.  For...

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Small and medium sized businesses often seem to experience a disconnect between their online and offline marketing, treating them as if they are independent strategies.  This is usually because different people handle each. In my experience, your marketing will work far better if you look at both online and offline strategies as an integrated unit, and you have the people responsible for each of them collaborate as much as possible....

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Do you have corporate collateral?  Brochures, corporate profiles, product leaflets, folders… even business cards? Almost every traditional bricks and mortar business has this type of printed material.  In about 99.9% of companies I’ve worked with, these items cost money but do not produce any measurable return.  So why do companies continue to spend money creating them? Probably because it’s expected.  It makes...

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