Posts Tagged "Business Marketing"


There have been a number of studies on the impact of social media on corporate marketing recently. A WetPaint study cited bottom line increases of up to 18% over 12 months after social media strategy implementation.  JC Williams reports that 91% of consumers say that peer reviews are their primary guide in buying decisions.  Marketing Sherpa reiterates what we already know – that people trust a friend’s recommendation over...

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The times they are a’changin’ as the old song says… With the advance in technology, business practices and 24/7/365 connectivity, society no longer functions as it once did. Once upon a time, not all that long ago, neighbors would hang out and chat over the garden fence. Families would live close together and see each other at least a few times a week.  Grandparents were around to watch their grandkids grow. ...

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Client loyalty is a fundamental component of profitability. When you consider what a client is worth to you over the days, weeks, months and years that they could potentially do business with you, it becomes very obvious that looking after clients and encouraging them to be loyal  is absolutely essential. Depending on your particular business, a client could be worth thousands, tens of thousands, even hundreds of thousands of dollars...

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Part of my work as freelance copywriter and business / marketing coach involves editing what other people have written.  Although I’m primarily a writer, I’ve found editing to be just as creative and fulfilling as writing – and often even more meaningful to my clients. Editors are often perceived in the same light as high school English teachers… or librarians. Dour, critical and always ready to point out the...

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