Posts Tagged "Business Perspective"


In my last article I discussed strategies to deal with ‘customers from hell’ in such a way as to create a win win situation for everyone. In this article, let’s take a look at when the customer is right and the vendor is wrong. I’m sure everyone has plenty of experiences in this area. From a business perspective, how you handle an unhappy customer when you’re in the wrong – or the at least when you...

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As a writer and a marketer it has always amazed me that some businesses routinely lie to sell their products or services. Okay… lie is perhaps a bit strong.  Maybe it would be more accurate to use the word ‘overstate’ or ‘exaggerate’. For instance, I know of a particular product which is fairly new to the consumer market, where there are a number of players and some of them really stretch things in order...

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