Posts Tagged "Business Success"


Every business owner / executive has undoubtedly heard many of the very good reasons for having a current business plan. Many businesses put together what I call a ‘traditional’ plan – one that follows certain basic parameters that are useful to bankers and investors in determining whether the business has a hope of success. This type of plan covers the broad strokes of the business operation. But, when it comes to...

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Once you’ve honed your craft, sharpened your skills and hung out your shingle, you’re in business, right?  Not so fast… real success as a copywriter doesn’t hinge on being the ‘best’ writer in your field.  There are plenty of geniuses who are dirt poor. If I’ve learned anything over the past twenty or more years as a ‘self-employed’ person, it’s this:  it’s not how good...

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