Posts Tagged "business writing"


There are many kinds of commercial, or professional business writing.  One of these is writing specifically to drive traffic from reports, articles ad e-books. Besides using the correct keywords, the correct approach and making a solid, attractive offer, there is one more thing you need to do to ensure that your writing gets an opportunity to actually ‘sell’. In order for your writing to be able to sell, it has to be seen...

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My husband used to have a cartoon pinned up above his desk.  It showed a medieval war being fought with bows and arrows while the the General issued commands from in front of the command tent.  An aide had just delivered a message that a salesman with a cannon was waiting behind the tent to show the General his product.   The caption read, “Tell him I don’t have time to look at his cannon.  I have a war to fight!” At...

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When you want to get someone’s attention, the first thing you want to do is talk about what’s important to them.  Seems self-explanatory, but, in business that little tip is hardly ever used. Not sure why, but in over 20 years of writing professionally for businesses, there are barely any I’ve come across who don’t get bogged down in ‘businesseze’. The fact is, especially in a B2B application, most...

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Shakespeare said “The pen is mightier than the sword” and he was right! You can’t force people to do business with you, but you can persuade them to.  Whether it’s face to face, on the phone or in a letter, words form the basis of most of your communication.  Say the right words, at the right time and you’ll make the necessary connection that results in an ongoing stream of revenue. If you already know...

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