Posts Tagged "Circumstances"


Marketers have long known that it doesn’t work to contact a prospect or even an existing customer just once. The average number of times it takes to really make an impression and get someone interested in doing business with you is between 10 and 12 times. The challenge has always been: how to maintain that level of contact without becoming a total nuisance – and what is the ideal frequency and number of contacts necessary...

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My husband used to have a cartoon pinned up above his desk.  It showed a medieval war being fought with bows and arrows while the the General issued commands from in front of the command tent.  An aide had just delivered a message that a salesman with a cannon was waiting behind the tent to show the General his product.   The caption read, “Tell him I don’t have time to look at his cannon.  I have a war to fight!” At...

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