Tag Archives: Claude Hopkins

Is it wrong to use emotional triggers in sales letters?

Posted on February 13, 2009 by JC

Is it wrong to use emotional triggers in sales letters? @ Yahoo! Video In this edition of “How to write for maximum return” we review “Scientific Advertising” by Claude Hopkins, we look at a toolbar you can use to market … Continue reading →

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Posted in Direct Response, Promotional, Public Relations, Technical & business writing, Video blog, You need t.r.w. (the right words) for r.o.i. | Tagged , , , , , , , , , , , , , , , , , | 2 Comments