Posts Tagged "Clayton Makepeace"


Email is one of the most practical and cost-effective ways to get in front of your customer base. We all know the wisdom of building an email list. We know that the content of our emails has to be powerful, relevant and interesting.  We know that consistency in communication is key to success.  But we can have all that handled and still not be making much money. We can be sending out emails regularly to our list of a few hundred or a...

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Are you credible? Or are you a politician? If you want to succeed as a copywriter, you have to produce copy that sells. Copy that sells happens when people believe what you write. The first way to ensure that most readers won’t believe you, is to hype your claims and promise the undeliverable. Take a lesson from the politicians. How many do you know that actually deliver what they promise during their campaigns once...

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