Posts Tagged "Client Communication"


Whenever I work with a new client, the first thing I do is an audit of their communications to date. What I discover usually explains their lack lustre sales performance and frustration.  In a nutshell, it’s lack of consistency. Consistent sales demand consistent communication.  Growing sales demand consistent and innovative communication. If ever there was a demonstration of the ‘snowball effect’ it’s in the...

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Client loyalty is a fundamental component of profitability. When you consider what a client is worth to you over the days, weeks, months and years that they could potentially do business with you, it becomes very obvious that looking after clients and encouraging them to be loyal  is absolutely essential. Depending on your particular business, a client could be worth thousands, tens of thousands, even hundreds of thousands of dollars...

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