Tag Archives: Client Loyalty

Impact of social media on client loyalty

There has been much written about the impact of social media on client loyalty.  All the experts have weighed in and shared their insights. DMNews.com and ReadWriteWeb both published articles about the subject that you may want to read in … Continue reading

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Even more about establishing client loyalty.

In my previous article I discussed ‘customer on the phone service’.  In this article, let’s take a look at ‘beyond the line of duty’. You know what I’m talking about… it’s the experience that makes your day.  You have some … Continue reading

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Posted in Public Relations, You need t.r.w. (the right words) for r.o.i. | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

More about client loyalty.

In a previous article I discussed a number of vehicles that can be used to easily and cost-effectively encourage client loyalty.  In this article I’m going to discuss another aspect of this very important task. This aspect is one of … Continue reading

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Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i. | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

How to easily create client loyalty.

Client loyalty is a fundamental component of profitability. When you consider what a client is worth to you over the days, weeks, months and years that they could potentially do business with you, it becomes very obvious that looking after … Continue reading

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Posted in Direct Response, Ghostwriting, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i. | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment