Posts Tagged "Common Ground"


One of the reasons that blogging is so successful is that it’s a forum where opinions, interaction and behind the scenes information can be exchanged in a low key and non-threatening manner. It’s perceived as being more ‘real’, more ‘truthful’ and more accessible – it’s not a one way street, you can comment and receive replies to your comment.  So does that mean that you can’t sell...

Read More

Pitney-Bowes did a study some time ago that showed that 90% of small businesses who used direct mail found it to be their most financially rewarding marketing strategy.  Other studies show that at least 68% of customer attrition can be ascribed to vendor neglect, i.e. where the vendor simply neglects to communicate with customers on a regular basis. Now that we have the facility of adapting many direct mail strategies to the internet,...

Read More