Posts Tagged "Communication Piece"


It doesn’t matter whether you think that people don’t read long copy, or whether you think that they do.  Sooner or later, you will need a communication piece that simply cannot be done on one side of a postcard.  When that happens, dig out this post and read it again. People are people and they do certain things predictably. They will either read every word or they’ll scan distracted by each new item that catches...

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