Posts Tagged "Communication"


Email is one of the most practical and cost-effective ways to get in front of your customer base. We all know the wisdom of building an email list. We know that the content of our emails has to be powerful, relevant and interesting.  We know that consistency in communication is key to success.  But we can have all that handled and still not be making much money. We can be sending out emails regularly to our list of a few hundred or a...

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My husband used to have a cartoon pinned up above his desk.  It showed a medieval war being fought with bows and arrows while the the General issued commands from in front of the command tent.  An aide had just delivered a message that a salesman with a cannon was waiting behind the tent to show the General his product.   The caption read, “Tell him I don’t have time to look at his cannon.  I have a war to fight!” At...

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A client recently forwarded me an article by a consultant who took issue with others, particularly other consultants who used articles as part of their marketing strategy. The premise was that there was simply too much information out there already, most of which was not ‘new’ and particularly heinous were people who used articles written by someone else as giveaways. Around the same time, someone sent me an email written...

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Shakespeare said “The pen is mightier than the sword” and he was right! You can’t force people to do business with you, but you can persuade them to.  Whether it’s face to face, on the phone or in a letter, words form the basis of most of your communication.  Say the right words, at the right time and you’ll make the necessary connection that results in an ongoing stream of revenue. If you already know...

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