Tag Archives: Communication
Email headlines that force readers to open your email
Email is one of the most practical and cost-effective ways to get in front of your customer base. We all know the wisdom of building an email list. We know that the content of our emails has to be powerful, … Continue reading
How to sell a cannon – or not.
My husband used to have a cartoon pinned up above his desk. It showed a medieval war being fought with bows and arrows while the the General issued commands from in front of the command tent. An aide had just … Continue reading
Information overload? Too many information publishers in the market?
A client recently forwarded me an article by a consultant who took issue with others, particularly other consultants who used articles as part of their marketing strategy. The premise was that there was simply too much information out there already, … Continue reading
Shakespeare knew a thing or two about making a profit!
Shakespeare said “The pen is mightier than the sword” and he was right! You can’t force people to do business with you, but you can persuade them to. Whether it’s face to face, on the phone or in a letter, … Continue reading
