Posts Tagged "Competitor"


One of the things that stumps many business owners and entrepreneurs is achieving enough momentum in any new course of action. Each new idea that seems so right, so logical and so simple suddenly seems to spring a multitude of ‘legs’ the minute we begin moving toward implementing them. First we must do research on the market, the offering, the competition… then we must craft our offer, our material, our marketing,...

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Ecclesiastes says that ‘there is nothing new under the sun’.  When you’re looking at the psychology of sales, this is certainly true. While we have new marketing tools and vehicles emerging daily offering, faster, better, cheaper and more effective ways of getting your message in front of your market, this doesn’t alter the fact that the basic psychology of sales remains the same as it has always been. You...

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In my last article I discussed strategies to deal with ‘customers from hell’ in such a way as to create a win win situation for everyone. In this article, let’s take a look at when the customer is right and the vendor is wrong. I’m sure everyone has plenty of experiences in this area. From a business perspective, how you handle an unhappy customer when you’re in the wrong – or the at least when you...

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As a marketer and writer you’ll notice that the vast majority of my articles deal with connecting with your customer and doing everything possible to provide them with great solutions that enhance their life or business. I have almost never spoken about how to handle ‘the customer from hell’ and preserve your public image.  However it is a necessary part of business. It is sad, but you’ll always find someone...

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While many are reeling from unexpected layoffs as a result of today’s global economic crisis, copywriters are presented with wonderful opportunities to profit. Copywriters, unlike most other professionals, have had to continually adapt and morph, developing the skills and knowledge base that best suit their clients needs.  Though some copywriters try to stay within their specific niche (or comfort zone), most are forced to...

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