Posts Tagged "Conclusion"


It doesn’t matter whether you think that people don’t read long copy, or whether you think that they do.  Sooner or later, you will need a communication piece that simply cannot be done on one side of a postcard.  When that happens, dig out this post and read it again. People are people and they do certain things predictably. They will either read every word or they’ll scan distracted by each new item that catches...

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As another of my clients once remarked, “I would rather not be on the leading edge, it’s the bleeding edge. I’d prefer to come into the market and sell to people that someone else has paid the cost to educate. It’s a lot more profitable.”I

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Writing powerful articles using keywords sounds as if it should be very simple.  In my experience that’s not really the case.  Mainly because it’s counter-intuitive. A writer is usually inspired to write an article by a desire to express an opinion, share information or otherwise vent about a particular subject.  In other words, the subject is more emotionally driven than analytical.  Even when the subject is decided by a...

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