Posts Tagged "Consistency"


As I’ve said before, a key ingredient in any internet marketing is real estate.  By that I mean that the more ‘locations’ on the internet where you are exposed, the more likely you are to see action derived from the internet. It’s a fairly simple and logical strategy, but it does require some planning and consistency to achieve a strong and visible internet presence. One of the more basic ways to achieve this...

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A recent article in Marketing Sherpa really clarifies a point that I always stress with my B2B clients: sales conversions take patience, perseverance and pragmatism. A strategic Social Media strategy can greatly assist by taking care of much of the ‘slog work’ of nurturing leads through the process of qualification through to conversion – and beyond. Average statistics about B2B sales conversions and sales cycles are...

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In previous articles we discussed automating your email marketing, branding and consistency. Another way to make your email marketing easier and more effective is to invite participation from others in compiling your emails. Most of us have a very limited time available and this adds to the difficulty of maintaining a consistent program. Perhaps the easiest way of keeping up a regular email schedule while maintaining the interest...

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The best way to ensure that your email marketing remains effective as well as easy, is to pay attention to some basic branding issues. Spending some time upfront getting this taken care of will save you countless hours and lots of frustration later. The first thing you need to do is to ensure that your ‘brand’ identity is the same across all platforms i.e. email, web site, social media pages, printed materials etc. ...

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Email is one of the most practical and cost-effective ways to get in front of your customer base. We all know the wisdom of building an email list. We know that the content of our emails has to be powerful, relevant and interesting.  We know that consistency in communication is key to success.  But we can have all that handled and still not be making much money. We can be sending out emails regularly to our list of a few hundred or a...

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