Tag Archives: Consistency
Creating an effective Social Media campaign
As I’ve said before, a key ingredient in any internet marketing is real estate. By that I mean that the more ‘locations’ on the internet where you are exposed, the more likely you are to see action derived from the … Continue reading
Improve B2B sales conversions using a strategic Social Media strategy
A recent article in Marketing Sherpa really clarifies a point that I always stress with my B2B clients: sales conversions take patience, perseverance and pragmatism. A strategic Social Media strategy can greatly assist by taking care of much of the … Continue reading
Make your email marketing easy (3)
In previous articles we discussed automating your email marketing, branding and consistency. Another way to make your email marketing easier and more effective is to invite participation from others in compiling your emails. Most of us have a very limited … Continue reading
Make your email marketing easy (2)
The best way to ensure that your email marketing remains effective as well as easy, is to pay attention to some basic branding issues. Spending some time upfront getting this taken care of will save you countless hours and lots … Continue reading
Email headlines that force readers to open your email
Email is one of the most practical and cost-effective ways to get in front of your customer base. We all know the wisdom of building an email list. We know that the content of our emails has to be powerful, … Continue reading
