Posts Tagged "Contacts"


If you’ve been involved in marketing for your business for any length of time, you’ll probably have had this debate with someone in your company – perhaps you’ve even had it with yourself. How often should you approach a customer with a sales pitch? How often should you make an offer?  How often should you contact someone before they become annoyed and consider you a pest? Some people think that the more often...

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Ecclesiastes says that ‘there is nothing new under the sun’.  When you’re looking at the psychology of sales, this is certainly true. While we have new marketing tools and vehicles emerging daily offering, faster, better, cheaper and more effective ways of getting your message in front of your market, this doesn’t alter the fact that the basic psychology of sales remains the same as it has always been. You...

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It’s important to understand how many contacts it takes to make a sale. Too few and you might walk away from a sale when you’re 95% of the way to a successful close – too many and you may risk alienating your prospect to such an extent that they will resist any future efforts. However, in my experience, the vast majority of people err on the side of too few contacts.  Many clients are shocked when we have our first...

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