Posts Tagged "copy writing"


While I don’t subscribe to the notion that you have to an expert in English grammar to be able to write effective and powerful copy, there are a few qualifications essential to powerful copy. First and foremost, copy has to be focused. Focused on a well defined audience. Focused on a clear, simple message specifically for that audience. Focused on achieving a specifically defined result. When we  try to address everyone in...

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I know this a copy writing / marketing and sales oriented blog, but in this post, I’m focusing on something a little different.  It’s not necessarily more philosophical than many of the previous posts, but today, for some reason, I awoke with a severe sense of dissatisfaction and frustration as well as a profound knowledge that I need to make decisions more in line with my core beliefs and values rather than as a response...

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How to write for maximum R.O.I. 8th Jan 2009 @ Yahoo! Video I recently received this question from John from Arkansas: Question: What’s better: short or long copy Answer: Great question John.  It’s one I continually get from my clients and there’s a raging debate about this amongst marketers and advertisers. It’s a debate that’s been going on for absolutely years.  The short answer is that it depends on...

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