Posts Tagged "copy"


How to write for maximum R.O.I. 8th Jan 2009 @ Yahoo! Video I recently received this question from John from Arkansas: Question: What’s better: short or long copy Answer: Great question John.  It’s one I continually get from my clients and there’s a raging debate about this amongst marketers and advertisers. It’s a debate that’s been going on for absolutely years.  The short answer is that it depends on...

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When you’re writing with the end goal of selling something, there are 3 simple guidelines you’ll want to keep in mind: People make decisions with their hearts, not their heads. It’s important to identify the underlying emotions that your target prospect has that your product or service will satisfy.  By appealing to these emotions, you’ll cut through all the noise of other marketing messages they’re being...

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When you want to get someone’s attention, the first thing you want to do is talk about what’s important to them.  Seems self-explanatory, but, in business that little tip is hardly ever used. Not sure why, but in over 20 years of writing professionally for businesses, there are barely any I’ve come across who don’t get bogged down in ‘businesseze’. The fact is, especially in a B2B application, most...

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