Posts Tagged "copywriter"


The economy appears to be recovering, which is good.  One thing many of us have discovered, though, is just how vulnerable we are to the ups and downs of global affairs.  It makes it more imperative than ever to look at ways of improving profitability both corporately and personally. I’m always reviewing opportunities to achieve this goal, and as you’ll see from previous posts, my main focus is on honing your writing...

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When you look at the people who’re involved in social media marketing, you’ll see both right and left brain types strongly represented. Social media marketing can be likened to many of the great technological inventions of the past century in that the goal is to use technology to make things simpler for the vast majority. While internet technology is seldom well understood by people over 35, it’s the baby boomer...

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For anyone who has been freelancing as a copywriter for any length of time, there will have been the inevitable frustration of finding the right kind of clients. I know for those of you are just starting out, especially as a result of being forced into freelancing through a layoff, almost any kind of client would be welcome. However, finding the right clients is essential  if you want to be profitable and grow your business long term....

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Social networking is the biggest ‘buzz’ in marketing right now. As a copywriter I find it interesting to see how it’s changing the way I write. Instead of simply focusing on writing on a particular subject, I now need to predetermine the correct keywords for the market I’m addressing – then write my article using these keywords in specific ratios. Complicated?  Yes, actually it is.  Not only do you need...

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Are you credible? Or are you a politician? If you want to succeed as a copywriter, you have to produce copy that sells. Copy that sells happens when people believe what you write. The first way to ensure that most readers won’t believe you, is to hype your claims and promise the undeliverable. Take a lesson from the politicians. How many do you know that actually deliver what they promise during their campaigns once...

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