Posts Tagged "copywriting"


The world of copywriting is all too often segmented into tight niches.  Long form copy.  Short form copy. Internet content.  Landing page specialist. B2B. B2C.  It seems that every activity that requires words being strung together has been designated as a copywriting ‘niche’. In fact, most self employed writers I know do specialize to some extent, however, especially in today’s economy, often value is added by some...

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Many of my B2B clients voice the concern that a B2B organization cannot benefit from the same sales, marketing and ultimately copy writing techniques as a B2C organization. Most are already convinced that this is so. Lately, I’ve seen a lot writtent to copywriters on the subject.  The B2B market is being pushed as one that is essentially nice, steady source of lower key, lower pressure projects. Having been involved in both B2B...

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If you ever want to be really good at copywriting – in other words, really good at using language to provoke profitable reader response – you need to be able to forge emotional connections with your reader.  Understanding the basic emotions that cause people to take action is one thing.  Writing to evoke those emotions and subsequent action is another. Most people do not like hype because it’s an obvious and crude...

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Once you’ve honed your craft, sharpened your skills and hung out your shingle, you’re in business, right?  Not so fast… real success as a copywriter doesn’t hinge on being the ‘best’ writer in your field.  There are plenty of geniuses who are dirt poor. If I’ve learned anything over the past twenty or more years as a ‘self-employed’ person, it’s this:  it’s not how good...

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How to write for maximum R.O.I. 8th Jan 2009 @ Yahoo! Video I recently received this question from John from Arkansas: Question: What’s better: short or long copy Answer: Great question John.  It’s one I continually get from my clients and there’s a raging debate about this amongst marketers and advertisers. It’s a debate that’s been going on for absolutely years.  The short answer is that it depends on...

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