Tag Archives: Correct Approach

Writing for traffic

There are many kinds of commercial, or professional business writing.  One of these is writing specifically to drive traffic from reports, articles ad e-books. Besides using the correct keywords, the correct approach and making a solid, attractive offer, there is … Continue reading

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Posted in Direct Response, Ghostwriting, Promotional, Public Relations, Technical & business writing | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Make your corporate brochures profitable

Do you have corporate collateral?  Brochures, corporate profiles, product leaflets, folders… even business cards? Almost every traditional bricks and mortar business has this type of printed material.  In about 99.9% of companies I’ve worked with, these items cost money but … Continue reading

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Posted in Direct Response, Promotional, Technical & business writing, You need t.r.w. (the right words) for r.o.i. | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment