Tag Archives: Coupons

Boost sales with these 3 proven strategies.

Okay, so your sales are down and you’re wondering what you can do that’s new, fresh and innovative to snap your customers out of their ‘bad economy’ lethargy. What should you do? Should you look for the newest ‘hot thing’ … Continue reading

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Posted in Direct Response, Promotional, Public Relations, You need t.r.w. (the right words) for r.o.i. | Tagged , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Is it wrong to use emotional triggers in sales letters?

Is it wrong to use emotional triggers in sales letters? @ Yahoo! Video In this edition of “How to write for maximum return” we review “Scientific Advertising” by Claude Hopkins, we look at a toolbar you can use to market … Continue reading

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Posted in Direct Response, Promotional, Public Relations, Technical & business writing, Video blog, You need t.r.w. (the right words) for r.o.i. | Tagged , , , , , , , , , , , , , , , , , | 2 Comments