Tag Archives: Dilemma

The importance of testing before spending.

No matter how savvy a marketer or writer you may be, it’s absolutely impossible to accurately and consistently predict the market response to a promotion. Obviously, the more experienced you are, the easier it is to spot glaring marketing mistakes. … Continue reading

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
  • MySpace
Posted in Direct Response, Promotional | Tagged , , , , , , , , , , , , , , , , | Leave a comment

What you need to know about the 4P’s in today’s market.

Almost the first exposure anyone gets to marketing (and subsequently, writing for marketing purposes), are the traditional 4 P’s: price, product, place and promotion. You can liken this ‘combo’ to the journalist’s mantra: the 4 W’s and 1 H: who, … Continue reading

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
  • MySpace
Posted in Direct Response, Promotional, Technical & business writing, You need t.r.w. (the right words) for r.o.i. | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment