Tag Archives: Direct Response
Email campaigns – statistics aren’t the whole story.
Over the past few months I’ve been doing some experimenting with different email campaign formats for various businesses. It’s interesting to note that statistics really do not tell the whole story and should not be relied upon to define whether … Continue reading
Why Social Media Marketing matters
Recently I’ve had a few people ask me why they should consider using Social Media Marketing. A year or so ago, my answer would’ve been that it was for the same reason as you had to have a fax machine … Continue reading
Make your corporate brochures profitable
Do you have corporate collateral? Brochures, corporate profiles, product leaflets, folders… even business cards? Almost every traditional bricks and mortar business has this type of printed material. In about 99.9% of companies I’ve worked with, these items cost money but … Continue reading
How to use language to sell
Over the years I’ve become more and more convinced that my high school English teachers (and yours too, probably) were dead wrong. They didn’t know squat-diddly about language. Oh, they may have known how to diagram a sentence and they … Continue reading
